Top Seven Book Promotion Ideas For Self-Publishing

by Sherrie Christie


Posted on 21-05-2020 12:34 PM



Top Seven Book Promotion Ideas For Ebooks And Print Books

This guide reveals promotion ideas for ebook and print book self-publishers. Learning how to promote your book is essential to your success as an author.  Nowadays it is no longer a matter of whether an author needs to promote his or her book.  It is now the matter of how strongly one ought to tackle it.   There is simply no "one size fits all" book promotion guide for promoting books. Trying to create such a generalized guide has many disadvantages, due to the fact that every book is different and needs its own unique technique.

Book Promotion Idea #1: Brand Yourself With Your Website

A big part of promoting your book is promoting yourself and ensuring your name is identifiable to your target market. While you might not reach cult status, you can go a long way to developing yourself as a professional on your topic by being actively associated with the target market for which you write.

Brand yourself and your book with your website.  Sites have actually ended up being important marketing tools for authors and are a fantastic calling card. Provide individuals additional tips and tricks they will not discover in your book. Ppgrade any out-of-date info and supply news and reviews of your books.  Also include news that you understand will be of interest to persons making up your target audience.

Book Promotion Idea #2: Send Publications Press Releases

Most likely, your book is intended for a specific target market or markets. The first thing you must do is to track down the publications that are purchased and/or read by the individuals who will be reading your book.  Prior to sending out a press release to any of those publication, take time out to find the editor who reviews books or who covers the topic that you've written about. Your goal is to get reviews of your book and interviews of you, the author.

Favorable book reviews are a proven method to promote and sell books. Watch out for bylines of reviewers in publications and journals specific to your book subject and collaborate with your publisher to make certain that the reviewer gets an early copy of your book. Trumped up reviews on Amazon are quickly translucented and do not do much for an author's credibility.  However, if you get an authentic email from a reader with favorable  and specific  remarks, you may wish to ask him or her to publish these on Amazon.

Research and study the significant trade journals on your subject matter both in print and online.  Pitch article concepts related to your book subject. You can typically provide excerpts from your books (ask your publisher for authorization) to contribute to popular websites which promotes your book at the same time.

Schedule an author interview.  Numerous publishers have actually done marketing studies revealing that authors who talk about their books or take part in author interviews sell more books online and offline. This is a no-brainer as it does not take much of your time and is viewed as an added value for your readers.

Book Promotion Idea #3: Teach And Train Using Webinars

Teaching online using webinars is a tested and proven method to discover what problems or passions individuals have and what are their regularly asked questions about these.  You'll also learn how you can best enhance your books so that they are more quickly accepted and understood. The majority of authors discover online teaching to be satisfying, profitable, and something that can be done nearly concurrently with writing books.

Lots of publishers look first for fitness instructors or experts to author books on specific subjects. It's excellent to diversify if you can-- if you focus just on writing books you can end up being out of touch with the most current trends. One inexpensive, easy-to-use platform for teaching, training and consulting is Zoom.  Do a Google search to learn more about how the Zoom system works and how you can easily and quickly get started using it.

Book Promotion Idea #4: Email Newsletters

Email newsletters require a lot of work.  However, if done right they can lead to substantial name acknowledgment and royalty checks from book sales. Numerous authors have actually had incredible success with their email newsletters to the tune of thousands of customers.  Your email list is perfect for creating your own tribe of loyal buyers for additional books and services offered by you.  Top marketers and promoters know that the money is in the list.  Your email newsletter can become your own personal 'money-on-demand' ATM machine!

Book Promotion Idea #5: Trade Shows And Conventions

Trade Shows are a great location to promote your book. Numerous authors sell thousands of their books at a single trade show. Aside from being terrific for book promotion, it's another method to get your name out there.  You will also want to promote your book at conventions relevant to the subject matter of your book.

Book Promotion Idea #6: Facebook Groups

Facebook Groups are a substantial part of any book promotion nowadays. By taking part online you are getting your name out into your target market, where you can share your most recent ideas, and making essential contacts that can consist of book buyers, book reviewers, magazine editors, book editors and the genuine experts in your market.

Facebook Groups are a proven engagement resource to make yourself understood and promote your books, your site, and your profession. It's crucial to be useful, address concerns, and make yourself available without constantly or obnoxiously promoting your books.  You can even start your own exclusive Facebook Group.

Book Promotion Idea #7: Be A Humanitarian

Last, however not the least, end up being a bit humanitarian and with a big heart distribute your books free of charge among critics, family and friends. Include your website URL in all your outbound emails and correspondence. Donate a free copy of your book to your local or college library.

Paid Book Promotion Services

It's important to budget funds for book promotion. While it's certainly possible to do online book promotion on a shoestring budget, you will still need to invest in promoting your book. Search online for paid promotion services.  One highly respected book promotion service we found was WriterServices.Net which offers complete, full book services for writers and book authors.